Active Website

Enterprise Network Platform Features:

Active Design

Tools and Technologies

Search Engine Optimization

Active Customer Acquisition (Lead Management)

Active Earth Map Search (Microsoft® Virtutal Earth™)

Training and Education

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Search Engine Optimization

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Top Search Engine Rankings

A successful online marketing strategy requires more than just an outstanding website; it also needs an aggressive SEO (Search Engine Optimization) plan. Active Website specializes in SEO and analysis in-house. Different from our competitors who out-source for SEO, our method maximizes efficiency and unifies our web designing capabilities.

What is SEO?

SEO is a term that umbrellas several vital strategies that increase the probability of a company’s website reaching the top rankings in Search Engine Results. Our team performs an initial Keyword analysis on our client’s brokerage as well as on their major competitors. Next, we determine with the client which Keywords are essential for defining and promoting their brokerage site.

Keywords Categories fit into the following:

• Local Keywords
• Regional Keywords
• Global Keywords

Once Keywords are identified, they are strategically placed within the Site Content and Source Code. If the content is not SEO-friendly, our team will perform the technical rewrites that are required. We also work to optimize Linkage − other sites linking back to our client site − thereby expanding the total web coverage. Ongoing assessments focus on Linking and Content distribution.

Maintaining our Client’s SEO is not a One-Time Occurrence

The SEO plan is an ongoing monthly process. Once the primary stages of increasing SEO are completed, we perform several reoccurring tasks to ensure that our clients stay at the top of Search Engine Results. Each month we generate a report to determine which Keywords are struggling and which are excelling. The site’s content is then restructured according to the most recent SEO trends. Each night our system automatically syndicates to the major search engines our clients’ New Listings, Sold Homes and other time-sensitive searchable content.

We upload this information to Search Engines that include the following:

• Trulia
• Google Base
• YouTube
• Leading Real Estate Companies of the World
• Vast
• Yahoo!
• Propbot
• City Cribs
• Propmart

Lastly, searchable content is entered into the most frequently searched directory listings, such as DMOZ, Yahoo! and major region-specific directories.
SEO is an extremely time-sensitive component of our services. We don’t hesitate.

Because you can have the nicest website in the world, but if no one sees it, what’s the point? 

SEO = traffic = qualified leads = sales

Search Engine Reporting

Receive a monthly report letting you know how your site is ranking on the Major Search Engines, including Google, Yahoo!, and MSN. You will see improvements every month, guaranteed.

To see a sample report or to find out more about our Search Engine Reporting services, contact us.

Local, Regional and National Online Marketing Campaigns

We are happy to provide our clients with a detailed online marketing campaign with pricing and recommendations for local, regional and national level campaigns. These may include Pay-Per-Click Campaigns, which we have found to have a high ROI, as well as other online marketing campaign strategies.

If you require instant results, we can guarantee traffic to your site within days through our ‘Pay-per-click’ (PPC) campaigns. You simply choose which search keywords you would like your advertisement to appear on and then specify the maximum amount you are willing to pay for each click through to your site. This provides a perfect way to measure return on investment, and our experience and established relationships with the major PPC providers ensure you get the best possible price.

There are 3 major PPC providers: Google, Overture and Espotting. Each are affiliated with the major web portals so, for example, a sponsored link with Overture will get your website on MSN, AOL, Yahoo etc. Active Website has a wealth of experience with PPC advertising and can manage a campaign from start to finish, analyzing what your competitors are bidding for various keywords and constantly monitoring/adjusting your bids accordingly.

With PPC advertising and Active Website’s organic SEO strategy we can increase your site's overall search performance by a much as 25%. The setup and overall management of these campaigns are included with the Enterprise level package.

Contact us for more information about our Marketing Campaign Recommendations.

Guaranteed First Page Search Placement

Active Website guarantees that The Enterprise Network's members will rank on the first page of Major Search Engines.

To find out more about this guarantee, contact us.

Download Printable Data Sheet

 

 

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The activity on our website has doubled this past year due largely to Active Website’s design expertise and aggressive search engine optimization program.
– Helen Gray
Marketing Director
The Group, Inc.